Top 5 Delivered Meal Kits and Specialty Foods Apps in Oceania - Q2 2023

In the second quarter of 2023, the top 5 delivered meal kits and specialty foods applications in Oceania exhibited varied performance trends in terms of downloads, active users, and revenue. Here’s a detailed look at how these apps performed, based on data from Sensor Tower.

HelloFresh: Meal Kit Delivery saw consistent weekly downloads, peaking at around 7.4K in late April. The app maintained a steady number of weekly active users, fluctuating between 190K and 220K, with a slight dip mid-quarter. However, the app did not generate any weekly revenue during this period.

Youfoodz: Custom Meal Plan experienced a peak in weekly downloads in late May, reaching approximately 6.2K. The app’s downloads then decreased, ending the quarter at about 3.4K. There was no data available on weekly active users and revenue for this app.

EveryPlate: Cooking Simplified had a varied download trend, peaking at nearly 3K in late May before declining to around 1.5K by the end of June. Weekly active users showed a consistent trend, hovering around 17K to 20K throughout the quarter. Similar to HelloFresh, EveryPlate did not generate any weekly revenue.

Vivino: Buy the Right Wine showed a significant increase in weekly revenue, starting from modest figures and peaking at $348 in mid-June. Weekly downloads were relatively stable, ranging from 1.3K to 2K. The app had a steady number of weekly active users, increasing from 5.6K to 6.7K over the quarter.

Dinnerly: Meal Kit demonstrated a consistent increase in weekly downloads, peaking at around 2K in early June before dropping to 847 by the end of the quarter. Weekly active users remained steady, fluctuating between 28K and 30K.

For more detailed insights and further analysis, visit Sensor Tower.